Approach
How our creator management works
From the first call, we work out where a creator wants to be in a few years, then plan the deals and the content around getting there.
The process
01 Apply
You send a short application with links to your channels, a rough idea of your audience, and what you'd like help with.
02 First call
If it looks like a fit, we set up a call to talk through your work, your goals, and how management would run for you. You can ask us anything, fees included.
03 Agreement and plan
We put the terms in a management agreement for you to review, with your own lawyer if you like. Then we write a working plan for the months ahead, with the kinds of brands that suit you, the content to build, and the dates that matter.
04 Management
We handle the brand offers and the contracts, keep the calendar, and answer the inbox, and you approve every deal before it's signed.
05 Review and renew
We go back over the plan with you to see what worked, which partnerships to renew, and what to change next.
A brief comes in
A brand sends a brief, and we check it against the channel.
- Brief
- Product, audience, timing
- Fit
- Checked against the channel
Terms agreed
We go through rates, usage, exclusivity, and timing with you before anything is agreed.
- Rate and usage
- Agreed in writing
- Exclusivity and timing
- Agreed in writing
Contract reviewed
We go through the contract with you before you sign, point out what to raise, and bring in your lawyer where a lawyer is needed.
- Reviewed
- Before you sign
- Your lawyer
- Where needed
Deliverables tracked
Once it's signed, we track the deliverables and dates.
- Deliverables
- Tracked
- Dates
- On your calendar
Getting paid
We follow up on payments.
How we run every deal
Terms in writing
Rates, usage, deliverables, and dates are agreed in writing before work starts.
Fit before fee
We turn down deals that don't suit the channel, whatever they pay.
Fees agreed up front
Our fee is set out in the management agreement, and we go through it with you before anything is signed.
Frequently asked questions
What does a talent manager do for a creator?
A talent manager runs the business side of a creator's career. At Continuum Media that means handling brand offers and contracts, planning content, and acting as the point of contact for brands, so the creator can spend their time making things.
How does Continuum Media decide which creators to represent?
Continuum Media reads every application and looks at the creator's work, the audience around it, and what the creator wants to do next. Applications are open to creators on any platform and in any category. If it looks like a fit, we set up a call.
How does Continuum Media get paid?
Continuum Media's fee is set out in the management agreement, and we go through it with each creator before anything is signed. Creators pay nothing that isn't written in that agreement.
Do creators keep control of their channels and content?
Yes. Creators who work with Continuum Media keep their channels and accounts in their own name, Continuum Media doesn't take ownership of their content, and no deal is signed without the creator's approval. What a brand may do with sponsored content is set out in each brand contract, which the creator approves.
How long is a management agreement?
The length and terms of each Continuum Media agreement are set with the creator and written into the contract before work starts. Creators are welcome to have their own lawyer review it first.
Can I apply if I already have a manager or agency?
Yes. Say so in the application and include when your current agreement ends, and we'll talk through timing with you. Continuum Media doesn't ask anyone to break an existing contract.
Can creators under 18 apply?
Yes, from age 13, with a parent or guardian. The Continuum Media application asks for the parent or guardian's name and email, and they fill it in with the creator.
How can a brand work with Continuum Media creators?
Send a brief through the brand inquiry form with the product, the audience you want to reach, and your timing. Continuum Media replies with availability and next steps, then looks after the partnership on the creator's side.